The Goddess in Every Woman

Some MMOL (make money online) sites put new online marketers to sleep rapidly with parroted ideas and ‘the usual i-make-money-online’ slogans. However, some do work and bring in hundreds of sign ups a month.

Those that actually work have several things in common:

1. They have a unique thing, usually a personality quirk, besides affiliate programs that they market. - An intriguing brand of sorts, that makes them stand out.

One good example of this is carlocab.com, who started blogging as a pre-teener (12-year-old?) and made big bucks. A first time visitor will bite the bait of “if a 13 yo kid can do it, you can too”, and will most probably join all that the programs that the kid blogger has joined. Not many are pre-teeners who write like him, and the multitude who followed his example are looked upon as unoriginal.

2. Originality of Ideas - Not the insane sort of ideas that boggle the mind and make you grab a thesaurus ASAP, but the kind of ideas that make people say “hey, why didn’t I think of blogging about that.”

For this, the best example is problogger.net. He has so many useful and “new” ideas that actually provide the necessary things to make bloggers get more into blogging. Like he’s the blogging magician who can put into words the abstract concepts circulating in anyone’s mind. Some examples that I have tried include blogging to the future, guest posting, recycling minor ideas from previous posts to create a series, and many others.

3. A relate-able personality - I subscribe to a blog because I can relate to the blogger, his or her style, taste in layout colors or hobbies.

The WAHMs (work-at-home-moms) best exemplify this category. Within it are multitudes of personalities like moms who really just stay at home, moms who work part time on the net and full time in companies, moms who work on the net through the company’s ISP, and even moms who don’t excessively market their blogs but are absolutely adorable so they can’t help but be marketed by others (e.g. Psychicgeek.com and Antibarbie.net).

But the real secret to the success of WAHMs is this: the world’s most powerful consumers can relate to them. Mothers are the ultimate evolution of the single girl persona, and anyone who is female, whether evolved or not, look up to the successful WAHMs.

4. Showing the money - Check photos and earnings screenshots make your efforts believable.

The notion of telling people how much you earned is distasteful offline. Like showing your paycheck to people in bars and getting a punch or two for being a braggart. Online, however, this could actually help in telling people that ‘the programs I have joined really bring in the cash’. Showing profits and telling how you made them works (see JohnChow.com)