Owning the River or Siphoning In Your Share of the Tide
Like many starting marketers, I browse one resource after another hoping to obtain more information about this new world of online marketing. So far the concepts have been consistently complementary except for that involving niches in blogging.
1. Owning a niche and being an authority means branding yourself with it, putting your own spin on concepts and concentrating your efforts into marketing your niche in relation to your personality. The niche might not be unique, but you are, and that is what you capitalize on. Discovering schemes and innovating your own methods to promote yourself as an expert in your field could be tiring, particularly in a niche that is well-tackled by others, but if you do it right, you could be the next best thing in your community and followers (and the money) could follow. You become the niche, and somehow stand out amidst the sea of faceless others in it.
2. Joining the tide and getting your share. It seems that the easier way is owning the money without getting too involved personally, through a profitable niche, as what some ebooks preach. Following a system that has worked for others means not being entirely passionate about your niche, and just letting that system work its magic. This could mean concentrating on the technicalities of promotion rather than substance, with the guiding principle that while your content is impersonal and parroting that of others, how people reach it faster than the competition is key to driving in the profits (i.e. SEO).
I am partial to the first concept, though I know it will suck up more energy than the second. Yet there is still that nagging feeling of overdoing things when you can just join the bandwagon and still earn. Striking a balance between the two concepts may just be the key to being successful, but as of now, I’m still just learning how to reach that equilibrium.
