The Calendar Method
I know what you must be thinking, believe me that’s not what I mean.
This is just another strategy for preventing blog burnout. Recalling a post about blog triggers, and how they can help alleviate bloggers’ block, I see events of the year as other triggers that bloggers can use to post worthy content.
At the risk of being similar in content to the rest of the blogosphere, I suggest a twist to this method of posting according to calendar events. This particularly applies to personal blogs.
1. Instead of writing about Christmas for the rest of December, make inspirational posts and run a series for the rest of the dates surrounding Christmas. Only put ‘Christmas’ as is on the post you do on that day.
2. Post to your own events. Everyone has relatives and friends who celebrate birthdays on unique dates. Post about them, but not saying “happy birthday to my aunt…” exactly. Say something about how that person makes you feel, discuss a lesson learned from that person, a place special to him, or your best analysis of his guiding philosophy. Secretly dedicate that post to that person on that date, and don’t forget to relate it to the overall theme of your blog if you can.
Affiliate marketing according to dates and times has worked well for affiliates who know where to look for merchants specializing on one or more of these events. There’s no reason why this same concept can’t be applied in producing content for a blog.
