What About You Do They Remember?
We meet people in our daily off line lives and over the internet. Under the latter, they get to know us via our blogs and our online presence in forums and communities. Do we know exactly what they remember about us?
For sure, not everyone will remember us a few hours after the encounter, but we leave behind an image in their minds. The thing about knowing how your brand is perceived is that you have no control as to how others see it; you can only do your best to improve it and make it effective enough for others to remember you longer than they would a fixture.
We are given the privilege of introducing ourselves once and only once to people. Some know of us only through the others who we introduced ourselves to. That one time introduction is enough to leave a mark, to inspire, and to incite a reaction.
People will more likely remember something that provoked a feeling, it could be delight or the opposite, and this entirely depends on your objectives. Opportunities are sometimes like cracks in the wall, narrow and unyielding, but if we find a way to get our points across without much effort, we have mastered the art of self promotion.
Our sponsor, Brand Identity Guru, reiterates that Branding your online business is easier when you have established what you want people to remember about you.
